Ossature Partners exists to help founders and CEOs build the bones of scalable growth.
Founded by David Moore, an Austin-based revenue marketing and growth leader, Ossature Partners specializes in building go-to-market systems that not only drive revenue, but puts companies on the path to strategic growth milestones and eventual exit.
For more than a decade, David has been the builder behind the scenes for high-growth, B2B tech and services companies; designing demand engines, modernizing digital marketing, and aligning sales and marketing around measurable pipeline impact. David has driven significant growth and successful exits at companies including Workplace Answers (acquired by EVERFI), Catapult Systems (merged with ChinaSoft International and later acquired by Quisitive), and TrendKite (acquired by Cision).
These experiences shaped Ossature’s core belief: sustainable growth and strong exit outcomes are a function of structure, not guesswork.
What Ossature Partners Builds
Ossature Partners works directly with founders and leadership teams to design and install the growth backbone of the business:
- Revenue planning and architecture that connects targets to realistic pipeline, conversion, and channel strategies.
- Brand refinement and positioning that clearly articulates who you serve, why you’re different, and why it matters now.
- Ideal customer profile and persona development to sharpen focus on the right markets and decision-makers.
- Go-to-market planning that aligns marketing, sales, and partnerships around a common operating model.
- Demand generation and digital marketing programs across content, SEO, paid media, and campaigns.
- AI-powered marketing automation and reporting that makes your growth engine smarter, faster, and more efficient over time.
Who Ossature Partners Works With
Ossature Partners is built for founders and CEOs of growth-minded companies who are:
- Preparing to seek funding and need a credible, data-backed growth story.
- Scaling into new markets or segments and need a sharper go-to-market plan.
- Under pressure to turn marketing into a predictable revenue engine.
- Positioning the business for acquisition and increase pipeline to increase valuation.
- Drawing on deep experience across B2B SaaS, digital product firms, and cloud and technology consultancies, David brings a practitioner’s eye to each engagement—grounded in what actually works inside real-world growth companies.
About David Moore, Founder
David Moore, MBA, is a demand generation and digital marketing executive with 15+ years of experience helping B2B technology and services companies grow faster and smarter. He has led and scaled marketing functions with budgets up to seven figures, built and managed global teams, and implemented the marketing and sales development structures that underpin sustainable pipeline.
Highlights from his career prior to founding Ossature Partners include:
- Workplace Answers: Led digital marketing and demand generation that increased lead volume by more than 1,000%, shortened the sales cycle, and materially strengthened the company’s growth story ahead of its acquisition by EVERFI.
- Catapult Systems: Drove digital marketing and demand generation efforts that helped expand cloud and managed services and supported the firm’s growth and eventual acquisition by ChinaSoft International.
- TrendKite: As the first demand generation hire, built the digital engine that delivered 300% year-over-year growth in lead volume and helped fuel one of Austin’s standout SaaS growth stories, culminating in a $225M acquisition by Cision.
- Wursta – Built the marketing function, SDR team, and partner co-marketing engine that contributed to 488% growth, multi-country expansion, and significantly increased partner funding.
- Praxent – Repositioned the brand, rebuilt the website, modernized reporting, and installed a performance marketing approach that clarified ROI and accelerated demand.
- This blend of startup, scale-up, and consulting experience informs Ossature’s hands-on, systems-first approach: every engagement is designed to leave you with a stronger, more valuable company than when you started.
Location and How to Work Together
Ossature Partners is based in Austin, Texas, and works with clients across North America and beyond. Engagements are designed to be flexible: David partners with teams remotely, travels for on-site strategy sessions and workshops as needed, and integrates seamlessly with both in-house and distributed teams.
Whether you are aiming for your next growth chapter or preparing the business for an eventual exit, Ossature Partners helps you build the bones of a go-to-market engine that can support it.
If you’re ready to put structure behind your ambition, let’s talk.